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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Acquisition of GoZoop Online Private Limited
Funding partial payment of purchase consideration for the proposed acquisition of GoZoop Online Private Limited.
Establishment of AI Content Production Hub
Funding capital expenditure for setting up an AI-driven short-form content production facility.
Incremental Working Capital Requirements
Meeting additional working capital requirements to support business expansion.
Inorganic Growth and Unidentified Acquisitions
Strategic funding for future business acquisitions and expansion opportunities.
General Corporate Purposes
Meeting general corporate operational expenses and business contingencies.
(₹ in Crore)
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Yaap Digital Limited, incorporated in 2016 as a private limited entity and later converted into a public company in January 2025, operates as a digital-first content, technology, and marketing services agency. Under its brand name YAAP, the company delivers integrated marketing solutions across three core pillars: creative design, data-driven discovery, and media distribution. Its operational footprint spans key geographic markets including India, the United Arab Emirates, and Singapore. The firm specializes in combining artificial intelligence, data analytics, and influencer networks to craft brand experiences and performance marketing campaigns for corporate clients. Its service model encompasses brand packaging, digital strategy, influencer engagement, programmatic media placement, and short-form video content production. As of December 31, 2025, the company employed a total team strength of 108 professionals across its offices. Yaap Digital follows a dual growth strategy comprising organic client portfolio expansion alongside strategic inorganic acquisitions in the digital advertising sector. The company leverages its technology infrastructure and regional presence across South Asia and the Middle East to serve diverse industry sectors, including consumer goods, technology, healthcare, and financial services.
Yaap Digital raised Rs 22.81 crore from anchor investors on February 24, 2026, allocating 15,73,000 equity shares at Rs 145 per share to institutional investors.
Source: RHP • Analysis provided for informational purposes
Last Updated: 18 September 2026, 4:21 PM
Integrated Marketing Framework
Offers a unified service delivery model combining creative content production, data analytics, and targeted media distribution.
International Operations
Operates across key global commercial hubs including India, the United Arab Emirates, and Singapore.
Diverse Client Base
Maintains a broad client portfolio spanning multiple industries, mitigating reliance on a single market segment.
Proven Acquisition Track Record
Demonstrates capability in identifying, acquiring, and integrating complementary digital agencies and media platforms.
Acquisition Integration Risks
Future growth and financial performance heavily depend on successful execution and integration of strategic acquisitions like GoZoop.
Key Personnel Dependency
Business performance relies on retaining skilled creative talent, digital marketers, and senior management personnel.
Rapid Technological Shift
Digital advertising requires continuous adaptation to evolving artificial intelligence tools, platform algorithms, and market trends.
Yaap Digital Limited
802, 8th Floor, Signature by Lotus, Veera Desai Road, Andheri West, Mumbai, Maharashtra, 400053
View on Maps →MUFG Intime India Private Limited
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Cross-Border Regulatory and Currency Risks
Multi-country operations expose the business to foreign exchange fluctuations and international regulatory compliance requirements.