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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Setting up new retail stores
Funding the capital expenditure required to establish new Company-Owned and Company-Operated retail stores across target markets.
Working capital requirements
Meeting incremental working capital requirements to support business expansion and inventory management.
General corporate purposes
Meeting general corporate expenses and strategic initiatives.
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(₹ in Crore)
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Vinit Mobile Limited operates a multi-brand retail chain specializing in mobile phones, tablets, consumer electronics, and mobile accessories. The company functions primarily under a Company-Owned and Company-Operated (COCO) store model. Across its retail network, it offers products from leading mobile brands including Apple, Samsung, Vivo, Oppo, Xiaomi, Realme, Motorola, and OnePlus. The company operates its retail outlets under the brand names Vinit Mobile and VR Mobile. Originally incorporated as Tanya Silk Mills Private Limited in 2011, the company underwent a strategic shift in business operations following a change in management during Financial Year 2022 to 2023. Under the present leadership of Managing Director Vinit Jalan, the business rapidly expanded its retail footprint to 35 operational stores located across Surat district in Gujarat and Jaipur district in Rajasthan. The business model combines direct retail sales with financing solutions provided through credit partners. The company leverages an in-house Enterprise Resource Planning (ERP) platform to manage real-time inventory levels, store sales, and procurement. Beyond retail storefront operations, Vinit Mobile also provides bulk product supplies to smaller regional retailers and corporate clients, supporting its overall volume distribution network.
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Source: RHP • Analysis provided for informational purposes
Last Updated: 22 August 2026, 5:16 AM
Established store footprint
Operates 35 Company-Owned and Company-Operated stores across high-demand districts in Gujarat and Rajasthan.
Strong multi-brand relationships
Maintains direct supplier relationships with major smartphone and electronics original equipment manufacturers.
In-house ERP integration
Utilizes a proprietary ERP system for real-time inventory tracking, procurement management, and sales monitoring.
Geographic concentration
Operations are primarily concentrated in Surat and Jaipur districts, exposing the business to regional economic downturns.
Supplier dependency
Reliance on key mobile phone manufacturers and authorized distributors for inventory availability and pricing.
Intense market competition
Faces competition from organized retail chains, online e-commerce platforms, and local unorganized mobile outlets.
Vinit Mobile Limited
Plot No. 358, Ground, 1st & 2nd Floor, Gopal Nagar, Bamroli Althan Expressway, Pandesara, Surat, Gujarat - 394221, India
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