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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Funding Working Capital Requirements
To meet working capital requirements for supporting the strategic growth initiatives of the company and its subsidiaries.
Investment in Technology and Infrastructure for Content Production
Capital expenditure for enhancing infrastructure and technology capabilities to expand content production offerings.
Prepayment or Repayment of Certain Outstanding Borrowings
Prepayment or repayment of all or a portion of certain debts incurred by the company.
Investment in ClanConnect
Investment in influencer marketing platform Irida Interactive Private Limited (ClanConnect) and expanding ownership.
General Corporate Purposes
Funds allocated for general corporate functions and operational contingencies.
(₹ in Crore)
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Founded in 2007, Value 360 Communications Limited is an integrated public relations and marketing communications firm based in India. The company offers a wide range of services spanning media relations, brand reputation management, investor relations, crisis communication, and digital PR. Through its specialized subsidiaries such as Popkorn Communications, it delivers brand strategy, digital advertising, content creation, social media management, and performance marketing. Operating an asset-light and scalable business model, Value 360 Communications combines long-term retainer agreements with project-based client engagements. The organization maintains a national presence with offices in major Indian business centers, including New Delhi, Mumbai, and Bengaluru. Over the years, the firm has built a client base across various industries such as technology, consumer goods, healthcare, fintech, and startups. The company has expanded its service portfolio into technology-driven marketing solutions by investing in ClanConnect (Irida Interactive Private Limited), an artificial intelligence-powered influencer marketing platform. With the proceeds from its public offering, Value 360 Communications plans to scale up its content production capabilities, strengthen working capital, reduce debt obligations, and deepen its presence in the digital communications sector.
No anchor investors added yet.
Source: RHP • Analysis provided for informational purposes
Last Updated: 24 August 2026, 5:35 PM
Asset Light Business Architecture
Operates a scalable asset light service model that allows flexible expansion with minimal capital investment.
Predictable Retainer Revenue
Maintains long-term relationships with marquee clients, providing stable recurring retainer income.
Integrated Communications Portfolio
Provides end-to-end capabilities across traditional public relations, digital advertising, and influencer marketing.
Early Technology Adoption
Strategic investment in ClanConnect position the company to capitalize on AI-driven influencer marketing trends.
Client Concentration Risk
A significant portion of total revenue is derived from key client relationships, making loss of major accounts impactful.
Working Capital and Cash Flow Sensitivity
Business operations depend on timely payments from corporate clients, exposing the company to potential receivable delays.
Technology Execution Risk
Expanding into tech-enabled content production and AI platforms requires ongoing capital and operational execution.
KFin Technologies Limited
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Competitive Marketing Industry
Faces intense competition from established global PR networks and nimble domestic digital agencies.