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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Store Expansion Fit-Outs
Funding capital expenditure for fit-outs towards establishing new retail stores during Fiscal 2027 and Fiscal 2028.
Incremental Working Capital
Part-funding the incremental working capital requirements of the company.
General Corporate Purposes
Meeting general corporate purposes and operational requirements of the company.
(₹ in Crore)
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SS Retail Limited, established in June 2016, is a prominent multi-brand retail chain specializing in mobile phones, electronic accessories, and consumer gadgets. Headquartered in Kolhapur, Maharashtra, the company operates across Western and Central India with an extensive retail presence in states including Maharashtra, Gujarat, Madhya Pradesh, Goa, and Karnataka. Its store footprint predominantly targets Tier II, Tier III, and emerging urban markets, catering to growing regional demand for mobility products. The company conducts its retail business through established brand formats including SS Mobile, Mobile Exchange Wala, and The Mobile Space. Its product catalog encompasses new smartphones, pre-owned handsets, mobile accessories, laptops, tablets, smart devices, and televisions. To complement product sales, SS Retail provides value-added services such as device protection plans, flexible EMI financing options, trade-in programs, and anti-theft mobile software solutions. SS Retail employs a hybrid operational architecture combining Company Owned Company Operated (COCO), Company Owned Franchisee Operated (COFO), and Franchisee Owned Franchisee Operated (FOFO) store models. This multi-format approach enables capital-efficient network expansion and deeper market penetration. Through organic store additions and strategic acquisitions, such as acquiring a majority stake in Olineo Nexus India Private Limited, the company has grown its network to over 500 retail locations.
SS Retail Limited mobilized Rs 146.40 crore from 22 anchor investors on September 15, 2026, allocating 34,52,829 equity shares at Rs 424 per share. Major institutional participants included ICICI Prudential Active Momentum Fund, Kotak Mahindra Life Insurance, Axis Services Opportunities Fund, Bandhan Midcap Fund, Mirae Asset Great Consumer Fund, and Tata India Consumer Fund.
Source: RHP • Analysis provided for informational purposes
Last Updated: 22 September 2026, 9:31 PM
Established Regional Retail Footprint
Operates an expansive retail chain with over 500 stores across Western and Central India, establishing a strong competitive presence in high-growth Tier II and Tier III cities.
Flexible and Scalable Store Network
Utilizes a combination of COCO, COFO, and FOFO store formats alongside strategic local partnerships to drive capital-efficient geographical expansion.
Diverse Product and Service Portfolio
Offers a wide selection of smartphones, pre-owned devices, accessories, and home electronics, supported by device protection and consumer financing solutions.
Sustained Revenue Growth
Demonstrates consistent top-line expansion driven by ongoing retail network additions, efficient inventory turn, and strategic regional acquisitions.
Geographic Concentration Risk
A substantial portion of revenue is generated from retail stores situated in Maharashtra, making operations sensitive to regional economic downturns or regulatory changes.
Highly Competitive Retail Environment
Faces intense rivalry from organized national retail chains, online e-commerce platforms, and unorganized local mobile retailers.
Dependence on Major Handset Brands
Relies heavily on strong vendor relationships with leading smartphone manufacturers and key distributors for inventory allocation and commercial terms.
SS Retail Limited
399, E, Basant Bahar Road, Ratikmal Complex, Shop 6-7, Kolhapur, Maharashtra, 416003
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High Working Capital Requirements
Requires continuous investment in working capital to maintain adequate stock levels across its extensive retail store network.