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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Construction of Jewellery Studio
Funding capital expenditure towards setting up a dedicated modern jewellery studio in Ahmedabad.
Working Capital Requirements
Meeting incremental long-term working capital requirements for inventory and operations.
Repayment of Debt
Prepayment or repayment of certain outstanding bank borrowings.
General Corporate Purposes
Funding general corporate expenses and issue-related costs.
No documents added yet.
(₹ in Crore)
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Incorporated in 2018, SMR Jewels Limited is an Ahmedabad, Gujarat-based designer and wholesale distributor of heritage, spiritual, and bridal jewellery. Operating primarily on a business-to-business (B2B) model, the company specializes in crafting mythology-inspired, nature-themed, and traditional Indian handcrafted jewellery pieces. The company designs and markets a broad product portfolio comprising gold jewellery, studded diamond ornaments, temple jewellery, Kundan, and antique finished pieces. SMR Jewels oversees the full product lifecycle from conceptual design and raw material sourcing to artisan oversight, quality assurance, and wholesale distribution across regional jewelry hubs. SMR Jewels serves institutional B2B buyers including regional retail jewelry chains, independent showrooms, and wholesale bullion traders across Gujarat, Maharashtra, and western India. The company leverages a network of skilled artisans and specialized manufacturing workshops to produce custom designer collections.
No anchor investors added yet.
Source: RHP • Analysis provided for informational purposes
Last Updated: 22 August 2026, 8:32 AM
Niche Designer Heritage Portfolio
Specializes in high-margin bridal, temple, and mythology-inspired handcrafted jewelry tailored for B2B institutional buyers.
Robust Top-Line Revenue Growth
Demonstrates rapid expansion in B2B distribution across Gujarat and Maharashtra wholesale jewelry hubs.
Established Artisan Network
Leverages direct relationships with traditional jewelry artisans and dedicated workshop units for custom product development.
Gold and Precious Metal Price Volatility
Fluctuations in international gold, silver, and diamond prices directly impact inventory holding values and working capital.
High Working Capital Intensity
Requires substantial liquid capital to maintain precious metal inventory and support extended B2B credit terms.
SMR Jewels Limited
Purva Sharegistry (India) Private Limited
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