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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Purchase and installation of LED advertising screens
Capital expenditure for expanding the company's network of digital out-of-home (DOOH) screens across key locations.
Strategic media partnership and screen monetization
Consideration towards strategic collaboration with Capital World Media Services for monetizing digital advertising assets.
Working capital requirement
Funding incremental working capital needed to support business expansion and operational liquidity.
General corporate purposes
Meeting ongoing corporate requirements, administrative expenses, and issue related expenses.
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(₹ in Crore)
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Simca Advertising Limited is an established Out-of-Home (OOH) media and advertising solutions provider headquartered in Mumbai, Maharashtra. Originally founded as a proprietary business in 1970 and later incorporated in June 2022, the company offers a comprehensive range of traditional and digital outdoor advertising options. Its portfolio includes hoardings, gantries, bus panels, transit displays, and high-visibility digital LED screens strategically placed across key urban hubs. The company operates an asset-light business model while maintaining long-term partnerships and licensing rights across prime advertising locations. Managing over 100 media assets in high-traffic corridors of Mumbai, Simca Advertising serves a diverse clientele spanning banking and financial services, real estate, consumer goods, and public sector organizations. Its services cover the entire project lifecycle, from site selection and design to production, installation, and campaign analytics. Supported by a seasoned management team led by promoter Fahim Batliwala, the firm is expanding its footprint in the Digital Out-of-Home (DOOH) segment. By upgrading static displays to interactive LED networks, the company aims to enhance monetization rates and deliver dynamic advertising experiences for corporate brands.
The company finalized its anchor allocation on May 7, 2026, raising Rs. 8.04 crore through the placement of 4,39,200 equity shares at Rs. 183 per share to four anchor institutional investors.
Source: RHP • Analysis provided for informational purposes
Last Updated: 24 August 2026, 5:30 PM
Strong Out-of-Home Media Portfolio
Controls a well-established network of prime media assets across major commercial transit points in Mumbai.
Transition to Digital Out-of-Home Infrastructure
Expanding high-margin LED screen offerings to capture growing demand for dynamic digital advertising.
Experienced Management Team
Led by promoters with decades of industry domain knowledge and established relationships across key advertiser segments.
Geographic Concentration
A significant portion of revenues is generated from media locations within Mumbai and Maharashtra.
Regulatory and Licensing Risks
Operations depend on maintaining valid municipal permits and site leases for outdoor hoardings.
Simca Advertising Limited
Office No. 101, 1st Floor, Trade World, C Wing, Kamala Mills Compound, Senapati Bapat Marg, Lower Parel, Mumbai - 400013, Maharashtra, India
View on Maps →MUFG Intime India Private Limited
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