Senco Gold Limited

Senco Gold Limited is a pan-India jewellery retailer that has operated for more than five decades under the Senco Gold and Diamonds brand. The company designs, manufactures and sells gold, diamond, platinum and silver jewellery, along with gold and silver coins, through a mix of company-operated and franchisee showrooms. As of March 2023 the company ran 136 showrooms across around 96 to 99 cities spanning 13 states, split between roughly 70 to 75 company-operated outlets and around 61 franchisee locations, with products also available through its own e-commerce site. It is recognized as the largest organized jewellery retailer in eastern India by number of stores, and its promoter group is led by Mr. Suvankar Sen along with two family trusts. The company operates in a market that is gradually shifting from unorganized to organized jewellery retail, a trend expected to continue as consumer preferences and regulatory changes favor branded, hallmark-certified jewellers. Senco Gold listed on the NSE and BSE in July 2023 after raising fresh capital to fund working capital needs and support continued store expansion.

Senco Gold raised approximately Rs 121 crore from anchor investors ahead of the IPO, with participation from mutual funds and institutional investors including Ashoka WhiteOak Emerging Markets Trust, Nippon Life India, WhiteOak Capital, Jupiter India Fund, Bandhan Mutual Fund, Templeton India Value Fund, Sundaram Mutual Fund, Max Life Insurance, BNP Paribas Arbitrage, Societe Generale, and Elara India Opportunities Fund.