R K SWAMY Limited

R K Swamy Limited is an integrated marketing services group offering creative advertising, media planning and buying, customer data analytics and marketing technology, and full-service market research under one roof. The company traces its roots to 1973, when it began as an advertising house, and has operated under a few different names over the decades, including an earlier partnership with a global agency network, before settling on its current name. Headquartered in Chennai with offices across roughly a dozen locations in India, the group serves a broad base of corporate clients spanning several industries, running large-scale creative and media campaigns and processing substantial volumes of consumer data through its analytics arm each year. Its workforce runs into the low thousands, reflecting the scale of a mature, multi-decade agency business rather than a recent startup. The company positions itself as a data-driven marketing partner, layering analytics and research capabilities on top of traditional creative and media services so that campaigns can be planned and measured more precisely. Growth in its early public years was uneven, with a strong rebound in revenue and profit in fiscal 2024 followed by a pullback in fiscal 2025, before profit growth resumed the following year.

Ahead of the public offer, the company allocated about 65.01 lakh shares, roughly 44% of the total issue, to anchor investors at the IPO price of Rs 288 per share, implying an anchor raise of approximately Rs 187 crore.