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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Investment in Retail Subsidiary for Lease Liabilities
Funding lease obligations and spatial commitments for physical Experience Centers and back-end office facilities across India through PSL Retail.
Sales and Marketing Expansion
Allocating capital towards marketing campaigns, brand building, and customer acquisition strategies to drive domestic and international growth.
General Corporate Purposes
Meeting general business operational requirements, ongoing administrative expenses, and corporate strategic initiatives.
(₹ in Crore)
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Purple Style Labs Limited, incorporated in August 2015, is an Indian luxury omni-channel fashion platform operating under its flagship brand Pernia's Pop-Up Shop. The company connects high-end fashion designers with domestic and international consumers through an integrated digital ecosystem comprising a dedicated e-commerce website and mobile application, alongside a network of physical Experience Centers. Its catalog spans womenswear, menswear, fine jewelry, accessories, and children's fashion, featuring creations from leading Indian design houses including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. As of March 31, 2025, the Pernia's Pop-Up Shop platform curated more than 211,000 SKUs representing over 1,300 active designer partners. Between Fiscal 2023 and Fiscal 2025, the business served over 200,000 unique buyers across more than 140 countries. In Fiscal 2025 alone, the online platform recorded 18.57 million unique visitors, processing 104,856 orders for 70,651 distinct customers. The company maintains an international retail footprint with a flagship Experience Center in London, United Kingdom, alongside planned expansion into key luxury markets across North America, Europe, and the Middle East. The company operates an asset-light marketplace model combined with physical retail touchpoints that drive offline sales and customer engagement. Its network of Experience Centers across major Indian metropolitan areas generates a substantial share of overall gross merchandise value, combining personalized styling consultations with digital inventory access. According to industry reports, Purple Style Labs ranks among the top revenue-generating luxury fashion platforms in India, positioning itself as a premier destination for luxury ethnic, wedding, and occasion wear.
Purple Style Labs Limited raised Rs 306.00 crore from 10 institutional anchor investors on August 28, 2026, allotting 5,321,739 equity shares at Rs 575 per share. Key anchor participants included ICICI Prudential Smallcap Fund, Jupiter India Fund, Aditya Birla Sun Life Insurance, ITI Multi Cap Fund, Singularity Equity Fund, and Morgan Stanley Asia.
Source: RHP • Analysis provided for informational purposes
Last Updated: 7 September 2026, 2:29 AM
Established Omni-Channel Luxury Platform
The company holds a strong market position in Indian luxury fashion retail, operating an integrated ecosystem of digital channels and physical Experience Centers.
Broad Designer Network and Diverse Product Portfolio
Its platform features extensive relationships with over 1,300 active designer brands, offering a diverse array of apparel, jewelry, and occasion wear.
Global Customer Base and International Footprint
With sales spanning over 140 countries and physical presence in international hubs like London, the business captures demand from the global Indian diaspora.
High Concentration in Women's Wear Segment
A significant majority of overall merchandise value is derived from women's apparel, making performance vulnerable to shifts in female fashion preferences.
Reliance on Physical Experience Centers
Physical stores contribute a substantial share of total sales, exposing operations to risks associated with store expansion, lease renewals, and local retail traffic.
History of Net Operating Losses
The company has recorded persistent net losses over recent fiscal periods, reflecting high marketing expenditures, lease liabilities, and scaling costs.
Purple Style Labs Limited
CTS No. 1081, Plot no. 110 TPS Village, Service Road, Western Express Highway, Vile Parle East, Mumbai, Maharashtra, 400057
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