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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Prepayment or repayment of debt
Allocation of funds to fully or partially repay outstanding borrowings, reducing annual interest obligations and enhancing financial flexibility.
Funding general corporate requirements
Utilization of the remaining proceeds to support ongoing operational activities, strategic corporate developments, and general business needs.
(₹ in Crore)
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Priority Jewels Limited, founded in 2007, is a premier Indian manufacturer and exporter specializing in lightweight diamond-studded gold and platinum fine jewellery. Headquartered in Mumbai, Maharashtra, the firm designs and produces a diverse portfolio of daily wear and occasion jewellery, including rings, earrings, pendants, neckwear, bangles, and mangalsutras. Combining modern manufacturing techniques with expert craftsmanship, the enterprise serves multiple consumer segments across varied price points. The company operates an advanced manufacturing unit in the MIDC industrial area at Andheri East, Mumbai, spanning over 19,000 square feet. Equipped with computer-aided design and 3D printing technologies, the facility adheres to strict quality benchmarks throughout the production process. Priority Jewels has established a widespread commercial network across India, catering to more than 200 B2B clients that encompass major national retail chains like Kalyan Jewellers, CaratLane, Reliance Retail, and Malabar Gold and Diamonds, alongside independent regional jewellers. With business operations extending across 21 Indian states and 3 union territories, the company also maintains an international footprint covering 13 export markets including the United States, United Arab Emirates, Hong Kong, and Norway. Led by promoters Shailesh Sangani and Tushar Mehta, who possess over three decades of collective domain experience, Priority Jewels aims to expand its manufacturing capabilities, deepen domestic and global distribution, and strengthen its balance sheet through its initial public offering.
Priority Jewels Limited raised Rs 27.45 crore by allocating 13,72,500 equity shares at Rs 200 per share to anchor investors on August 27, 2026, including WhiteOak Capital Equity Fund, Sanshi Fund-I, Plutus Investment Trust, and Khandelwal Finance Private Limited.
Source: RHP • Analysis provided for informational purposes
Last Updated: 2 September 2026, 6:07 PM
Integrated design and advanced production facilities
Priority Jewels manages modern production units in Mumbai fitted with computer-aided design and 3D printing tools to craft customized gold and platinum diamond jewellery.
Established commercial network and wide reach
The firm maintains active business relationships with over 200 clients, including major national retail chains like Kalyan Jewellers, CaratLane, Reliance Retail, and Malabar Gold and Diamonds, alongside independent regional jewellers.
Skilled promoter team and experienced leadership
Key promoters Shailesh Sangani and Tushar Mehta bring more than thirty years of industry experience to guide business strategy and operational expansion.
Volatility in precious metal and diamond prices
Fluctuations in global prices of gold, platinum, and diamonds without long-term supply pricing contracts could affect operating margins and profitability.
Absence of long-term client contracts
The business relies on purchase orders rather than long-term supply agreements, exposing revenues to demand fluctuations from key retail partners.
Geographical concentration of manufacturing operations
All manufacturing activities are concentrated at facilities in Mumbai, making operations vulnerable to localized disruptions, civil issues, or regional supply chain breakdowns.
Priority Jewels Limited
Plot No. 121, Street No. 15/18, MIDC, Andheri (East), Mumbai, Maharashtra, 400093
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