Prataap Snacks Limited

Prataap Snacks Limited, established in 2009 and headquartered in Indore, Madhya Pradesh, is a prominent Indian snack food company. Operating under the flagship brand Yellow Diamond, the company manufactures and markets a diverse range of packaged savory snacks, including potato chips, extruded snacks, and traditional Indian namkeen. The company conducts its operations through manufacturing units located in Indore, Guwahati, and Kolkata, supported by third-party contract manufacturing facilities. Prataap Snacks distributes its products across India through a multi-tiered distribution network comprising super stockists, distributors, and retail touchpoints, catering primarily to value-seeking consumer segments. In September 2017, Prataap Snacks launched its Initial Public Offering to raise capital for expanding its manufacturing infrastructure, marketing initiatives, debt reduction, and general corporate purposes. Through product innovation, expanding product categories, and regional market penetration, the company has established itself among the leading organized snack food producers in India.

Raised Rs 143.40 crore through the allocation of 1,528,783 equity shares to anchor investors at Rs 938 per share, including Small Cap World Fund, Fidelity, Goldman Sachs, HDFC Trustee, and SBI Life Insurance.