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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Enhancement and Development of Technology Products
Funding capital expenditure towards upgrading existing loyalty software platforms and developing new technological solutions.
Business Development and Marketing Initiatives
Expanding market presence through targeted brand marketing activities and recruitment of specialized personnel.
General Corporate Purposes and Strategic Growth
Funding general corporate operational requirements and exploring potential inorganic growth opportunities.
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(₹ in Crore)
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Novus Loyalty Limited is a technology solutions provider specializing in digital customer loyalty and rewards management platforms. Founded in 2011, the company designs, develops, and operates scalable software platforms that enable enterprises to create customized customer retention programs, referral incentives, and reward ecosystem integrations. Its solutions cater to diverse sectors including banking and financial services, retail, e-commerce, software, and consumer goods. Operating primarily on a B2B model, Novus Loyalty provides end-to-end technology infrastructure including mobile applications, web portals, analytics dashboards, and automated rewards distribution networks. The company assists clients in enhancing customer engagement and brand loyalty by offering real-time point accruals, gift card integrations, and personalized campaign workflows across multi-channel environments. With its operational headquarters in Gurugram, India, the company maintains dedicated product engineering, cybersecurity, and client support teams. Novus Loyalty continues to expand its technology capabilities by incorporating predictive analytics and API-driven partner integrations to support seamless enterprise deployments.
Novus Loyalty raised 16.50 crore rupees from anchor investors by allocating 11.30 lakh equity shares at 146 rupees per share. Key participants in the anchor placement included Rajasthan Global Securities, PESB Alpha Fund, Viney Growth Fund, SB Opportunities Fund II, Paradise Moon Investment Fund, Vikasa India EIF I Fund, and CCV Emerging Opportunities Fund.
Source: RHP • Analysis provided for informational purposes
Last Updated: 18 September 2026, 3:52 PM
Comprehensive Loyalty Software Platform
The company offers end to end technological infrastructure covering program configuration, analytics, and automated reward distribution.
Established Presence Across Diverse Verticals
Novus Loyalty serves clients across financial services, e-commerce, retail, and consumer industries, mitigating reliance on a single sector.
Rapid Technological Changes
The business model depends on continuous product upgrades to meet evolving enterprise technology and security requirements.
Client Concentration
A significant portion of total revenue is derived from key enterprise clients, making contract renewals critical for ongoing growth.
Novus Loyalty Limited
727, Udyog Vihar, Phase 5, Industrial Complex Dundahera, Gurugram, Haryana 122016
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