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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Repayment or prepayment of borrowings
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General corporate purposes
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(₹ in Crore)
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Landmark Cars Limited is a premium automotive retail business in India, incorporated in 1998, operating dealerships for brands including Mercedes-Benz, Honda, Jeep, Volkswagen and Renault, along with a commercial-vehicle dealership for Ashok Leyland. Its network spans more than 110 outlets across eight states and union territories, combining new-vehicle sales showrooms with after-sales service and spare-parts centers. Beyond new-car sales, the company covers much of the automotive retail value chain, including servicing and repairs, sale of pre-owned passenger vehicles, and facilitating third-party finance and insurance products for its customers. Independent industry rankings have placed it among the leading retailers for some of its represented brands in India. The IPO combined a fresh issue used mainly to repay company and subsidiary borrowings, with an offer for sale by existing shareholders, including the founding promoter.
Ahead of the public issue, Landmark Cars raised about Rs 165 crore from 14 anchor investors at the upper end of the price band, including HDFC Mutual Fund, Nippon Life India, Goldman Sachs, Aditya Birla Sun Life and Morgan Stanley.
Source: RHP • Analysis provided for informational purposes
Last Updated: 21 July 2026, 3:30 PM
Leading premium automotive retailer
Holds top rankings for retail and wholesale sales in several of the premium brands it represents, reflecting a strong market position in the segment.
Diversified brand and geographic footprint
Operates dealerships across multiple premium and mass-market brands spread over eight states, reducing reliance on any single brand or region.
Full automotive value-chain coverage
Generates revenue from new-vehicle sales, after-sales service, used-car sales and financial-product facilitation, giving it multiple, complementary income streams.
Cyclical, low-margin dealership economics
Automotive dealership is a volume-driven, thin-margin business exposed to swings in vehicle demand and manufacturer terms.
Dependence on principal manufacturers
The business depends on continued dealership agreements with its principal automakers, so a change in those relationships would affect operations materially.
Weak listing-day demand signal
The issue was only modestly subscribed overall, driven mainly by institutional demand, with comparatively muted retail and non-institutional participation.
Landmark Cars Limited
Company contact details are not available.
MUFG Intime India Private Limited
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