Go Fashion (India) Limited

Go Fashion (India) Limited, incorporated in 2010 and headquartered in Chennai, is one of the largest women's bottomwear brands in India, sold under the brand name "Go Colors". The company designs, sources, markets and retails a range of bottomwear products including churidars, leggings and pants, offered across more than 50 styles and 120 colours. As of mid-2021 the company operated over 450 exclusive brand outlets spread across 23 states, and held an estimated 8% share of the branded women's bottomwear market in India in Fiscal 2020. Beyond its own outlets, the company reaches customers through its website, online marketplaces and multi-brand retail chains such as Reliance Retail and Spencer's. The company's model centers on a dedicated single-brand retail network built specifically around women's bottomwear, a relatively underserved category compared to topwear, which has let it build a differentiated position among apparel retailers in India.

Ahead of the issue opening, the company raised about Rs 456 crore from anchor investors at the cap price of Rs 690 per share, including sovereign and institutional investors such as the Government of Singapore, the Monetary Authority of Singapore, Nomura, the Abu Dhabi Investment Authority and Fidelity, alongside domestic institutions including SBI Mutual Fund, HDFC Trustee, ICICI Prudential, Axis Mutual Fund and Aditya Birla Sun Life.