Euro Pratik Sales Limited

Euro Pratik Sales Limited sells and markets decorative wall panels and decorative laminates, the surface materials used to finish interior walls in homes, offices and retail spaces. Its range covers more than 30 product categories and around 3,000 designs, including panel lines it developed itself, and it positions the products as an alternative to conventional wall finishes, with features such as anti bacterial and anti fungal surfaces and recycled content in some ranges. The company was incorporated in 2010 and runs an asset light model: it does not own factories, and instead designs the products and outsources the actual manufacturing to contract partners, of which it worked with 36 in FY25 against 12 the year before. That structure keeps fixed costs low and puts the emphasis on design, branding and distribution. Its route to market is a dealer network reaching roughly 88 Indian cities through about 172 distributors across 25 states and five union territories, and it began exporting during FY24 to a handful of markets including Singapore, the UAE and Australia. By revenue it is described as one of the largest organised decorative wall panel brands in India, with a share of about 16 percent of that organised segment, and it refreshes its catalogue rapidly, releasing over a hundred product catalogues in four years. The financial profile reflects the asset light approach: FY25 revenue of roughly Rs 292 crore converted into profit after tax of about Rs 76 crore, margins well above those of a manufacturer, on a balance sheet carrying almost no debt. The public issue was a pure offer for sale, so the company itself raised no money from it; the proceeds went entirely to the selling shareholders.

The company placed 54,64,554 equity shares with ten anchor investors at Rs 247 per share, the top of the price band, raising Rs 134.97 crore on 15 September 2025. Domestic mutual funds took about a quarter of the anchor book. The largest allocations went to Pinebridge India Equity Fund (Rs 33.33 crore) and Turnaround Opportunities Fund (Rs 26.63 crore), followed by Motilal Oswal Large Cap Fund (Rs 25.00 crore) and ITI Multi Cap Fund (Rs 10.00 crore). Alchemy Emerging Leaders of Tomorrow, Nuvama Crossover Opportunities Fund, Bengal Finance and Investment, 360 One Equity Opportunity Fund, Neo Alternatives Investment Trust and SB Opportunities Fund II made up the rest.