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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Store and warehouse expansion
Funding capital expenditure for opening new stores and warehouses to grow the retail network.
Working capital funding
Meeting incremental working capital requirements of the business.
Repayment of borrowings
Repayment or prepayment, in full or part, of certain outstanding borrowings availed by the company.
General corporate purposes
General corporate purposes as permitted under applicable regulations.
(₹ in Crore)
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Electronics Mart India Limited, trading under the brand Bajaj Electronics, is a consumer durable and electronics retail chain headquartered in Hyderabad, Telangana. Incorporated in 1980, the company ranks among the largest organized electronics and consumer durable retailers in India and holds a leadership position in South India, with its strongest presence across Telangana and Andhra Pradesh. It sells a wide assortment of over 6,000 stock-keeping units spanning more than 70 brands. The company's product range covers large appliances such as air conditioners, televisions, washing machines and refrigerators, alongside mobile phones, small appliances and IT products. It reaches customers through a network of physical retail stores, wholesale channels and an online e-commerce platform, combining scale with a multi-format distribution approach. The business is led by promoters Pavan Kumar Bajaj and Karan Bajaj. Over the three years leading up to its public listing, the company grew its revenue from about Rs 2,826 crore in FY19 to about Rs 4,353 crore in FY22, while also improving profitability over the same period. Within the organized electronics and consumer durables retail space, the company has been recognized for running an efficient operating model, supporting its plans to expand its store network and warehousing capacity into new regions beyond its traditional southern India stronghold.
The company raised about Rs 150 crore from 20 anchor investors at the IPO cap price of Rs 59 per share, ahead of the public issue opening. Notable anchor participants included Nippon Life India, HDFC Trustee, Pinebridge Global Funds, Motilal Oswal Mutual Fund, Tata Mutual Fund, Sundaram Mutual Fund, Whiteoak Capital, Aditya Birla Sun Life Insurance, Abakkus Emerging Opportunities Fund, Societe Generale and Mirae Asset.
Source: RHP • Analysis provided for informational purposes
Last Updated: 18 July 2026, 5:30 AM
Leading southern electronics retailer
The company is one of the largest organized consumer durable and electronics retail chains in India and holds a leadership position across its core southern markets of Telangana and Andhra Pradesh.
Consistent revenue and profit growth
Revenue grew from around Rs 2,826 crore in FY19 to around Rs 4,353 crore in FY22, with profit after tax rising over the same period, reflecting a sustained growth track record.
Efficient operating model
Among organized players in the electronics and consumer durables retail space, the company has been noted for operating with one of the better operating margins, pointing to efficient store and cost management.
Regional concentration
A large share of the company's stores and sales are concentrated in Telangana and Andhra Pradesh, exposing it to regional economic, political or natural-disaster disruptions even as it seeks to expand elsewhere.
Competitive retail environment
The consumer electronics retail industry is highly competitive, and failing to keep pace with changing consumer preferences and technology trends could erode market share.
Operational and regulatory risks
The business faces exposure to cyber security threats, seasonal and cyclical demand swings, and changes in taxation or other regulatory policies.
Electronics Mart India Limited
10, Ground Floor, Next to Telephone Bhavan, Secretariat Road, Saifabad, Hyderabad - 500 004, Telangana, India
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