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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
The money raised through the Offer for Sale goes to existing investors, not the company.
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Easy Trip Planners Limited, operating under the brand name EaseMyTrip, is a leading Indian online travel platform incorporated in 2008. Headquartered in New Delhi, the company provides comprehensive travel services including airline tickets, hotel reservations, holiday packages, bus ticketing, and rail bookings. The company operates through a digital ecosystem consisting of its website, mobile applications, and a widespread B2B2C network of travel agents. The company operates an asset-light and technology-driven business model with a primary focus on the domestic air ticketing segment. EaseMyTrip gained market prominence through its consumer-centric policy of offering zero convenience fees on flight bookings when no discount coupons are applied, building strong organic brand recall and customer retention without heavy marketing expenditure. As one of the few profitable online travel agencies in India prior to its public listing, Easy Trip Planners has consistently focused on operational efficiency and cost management. The company continues to expand its presence across non-air travel verticals, including hotel accommodations and corporate travel management, while scaling its technology infrastructure to support rising transaction volumes.
Allocated 12,272,727 equity shares to 35 anchor investors at ₹187 per share, raising ₹229.50 crore, including participation from HSBC Global Investment Funds, Nomura Funds Ireland, Tata Trustee Company, Aditya Birla Sun Life Insurance, and Sundaram Mutual Fund.
Source: RHP • Analysis provided for informational purposes
Last Updated: 28 July 2026, 7:25 AM
Consistent Profitability Track Record
Maintained positive net profitability among major Indian online travel portals through disciplined cost controls and operational efficiency.
Asset-Light Business Model
Operates an efficient, low-capex business model requiring minimal capital expenditure and delivering strong returns on equity.
Zero Convenience Fee Advantage
Offers a distinctive pricing structure that drives direct consumer traffic and organic user acquisition without heavy advertising spend.
In-House Technology Infrastructure
Utilizes proprietary technology systems to process high transaction volumes across web and mobile platforms smoothly.
High Segment Concentration
Generates a major portion of gross revenues from air ticketing, leaving earnings vulnerable to disruptions in the aviation sector.
Airline Partner Dependency
Relies on commercial agreements with domestic and international airlines for commissions and ticketing inventory.
Intense Industry Competition
Competes in a crowded online travel marketplace against larger, capital-intensive domestic and global travel platforms.
Easy Trip Planners Limited
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Travel Sector Vulnerability
Operations remain sensitive to macroeconomic downturns, geopolitical events, and public health restrictions that affect travel demand.