Dudani Retail Limited

Dudani Retail Limited, established in December 2015 and based in Jaipur, Rajasthan, operates as an integrated fashion and lifestyle enterprise. The company focuses on the design, manufacturing, sourcing, and marketing of contemporary fashion apparel. Its primary consumer segment is served through its flagship brand Divena, which specializes in women's ethnic and fusion wear, including kurtis, sarees, suit sets, and dresses. Beyond its core women's apparel line, the company markets men's fashion wear under the brand name Millennial Men and offers personal care and lifestyle items under the brand name Cosse. Its operational model combines internal creative design and garment construction with licensed manufacturing for prominent e-commerce marketplace labels, alongside supply arrangements with quick-commerce platforms. The company distributes products through a multi-channel network comprising online marketplaces such as Myntra, Amazon, Flipkart, Ajio, and Nykaa Fashion, as well as its direct-to-consumer digital portal. Manufacturing operations are supported by owned facilities in Jaipur for cutting and stitching, supplemented by outsourced processing arrangements for specialized tasks such as embroidery and dyeing.