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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Funding long-term working capital requirements
Procurement and maintenance of gold inventory to support ongoing business expansion.
General corporate purposes
Supporting routine operational expenses and general corporate activities.
(₹ in Crore)
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Deepa Jewellers Limited is an established business-to-business jewellery firm specialized in the design, processing, and distribution of 22-karat hallmarked gold and diamond ornaments. The company manufactures a broad array of products, including traditional South Indian bridal items such as waist belts (vaddanam), gundlamala haaram, and armlets, alongside modern CNC machine-crafted bangles, chains, earrings, and rings. Incorporated in 2016 and headquartered in Hyderabad, Telangana, the issuer operates as a B2B vendor supplying prominent national retail jewellery chains including Joyalukkas, Kalyan Jewellers, and Lalithaa Jewellery, as well as an extensive network of independent retail jewellers across 13 states and 1 union territory in India. The company employs a capital-efficient operational model that combines specialized in-house processing facilities in Hyderabad with a vetted artisan manufacturing network. All products undergo strict quality checks, including mandatory BIS hallmarking and internal fire assay testing to verify metal purity and meet industry standards.
Deepa Jewellers Limited allocated 77,91,789 equity shares to anchor investors at the upper price band of Rs 177 per share, raising Rs 137.91 crore ahead of the public issue opening.
Source: RHP • Analysis provided for informational purposes
Last Updated: 7 September 2026, 2:39 AM
Established Wholesale Distribution Network
Maintains strong supply relationships with leading national retail jewellery chains and regional outlets across 13 Indian states.
Diversified Ornament Portfolio
Offers a wide selection of traditional 22-karat South Indian bridal ornaments alongside modern machine-crafted gold and diamond items.
Rigorous Quality Assurance Infrastructure
Enforces mandatory BIS hallmarking and internal fire assay purity testing across all processed inventory.
Consistent Top-Line and Earnings Growth
Demonstrates sustained revenue expansion and rising profitability over recent financial periods.
Capital Intensive Working Capital Demands
Operations require significant ongoing capital to maintain adequate inventory reserves of gold bullion and precious stones.
Exposure to Precious Metal Price Volatility
Fluctuations in raw gold prices could influence procurement costs and gross operating margins.
Geographic Market Concentration
A substantial portion of total revenue originates from regional markets in South India, creating vulnerability to localized demand shifts.
Deepa Jewellers Limited
Ground Floor and First Floor, Door No. 3-6-343 & 344, Basheerbagh, Himayathnagar, Hyderabad, Telangana, 500029, India
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