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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Capital Expenditure for Factory Infrastructure and Equipment
Purchase of new processing machinery, sifters, water chilling units, and automated packaging equipment for manufacturing facilities.
Repayment and Prepayment of Outstanding Debt
Partial or full repayment of existing debt facilities to reduce finance costs.
Expansion of Transportation and Logistics Fleet
Procurement of commercial distribution vehicles to strengthen supply chain logistics.
General Corporate Purposes
Funding business growth initiatives, operational overheads, and administrative requirements.
(₹ in Crore)
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Crazy Snacks Limited is an Indian fast-moving consumer goods (FMCG) company incorporated in 1995 and headquartered in Gorakhpur, Uttar Pradesh. The company is engaged in the manufacturing, processing, and marketing of a wide range of bakery and snack products. Its product portfolio includes traditional bakery items such as packaged bread, burger buns, rusks, cakes, and cookies, as well as processed snack items including potato chips, namkeen mixtures, popcorn, and extruded snacks sold under proprietary brand names such as Crazy, Bity, and Baked Gold. The company operates modern manufacturing facilities in North India and distributes its products primarily across Uttar Pradesh, Bihar, and adjoining regions. Crazy Snacks Limited manages its production through direct operations as well as its wholly owned subsidiary, Crazy Bakery Udyog Private Limited. Over the years, the business has built an extensive distribution network comprising regional distributors, stockists, and retail touchpoints to service institutional and retail consumer demand in tier-2 and tier-3 markets. With its public listing on the BSE SME platform, Crazy Snacks Limited aims to expand its manufacturing infrastructure, upgrade processing machinery, enhance automated packaging capabilities, and strengthen its logistics fleet. The company continues to focus on deepening market penetration across North Indian states while optimizing its operational efficiency and product quality standards.
No anchor investors added yet.
Source: RHP • Analysis provided for informational purposes
Last Updated: 21 August 2026, 5:55 PM
Established Brand Presence in Regional Markets
The company has developed recognized brand identity across North India through its Crazy, Bity, and Baked Gold product lines.
Diverse Product Portfolio
A balanced mix of daily-consumption bakery items and shelf-stable packaged snacks provides diversified revenue streams.
Integrated Manufacturing and Distribution Network
In-house production capabilities combined with an established distributor network enable efficient market coverage in Uttar Pradesh and Bihar.
Geographic Concentration Risk
A significant portion of sales is concentrated in North India, particularly Uttar Pradesh and Bihar, making operations sensitive to regional market dynamics.
Fluctuations in Raw Material Costs
Profitability depends on raw materials such as flour, edible oils, and sugar, which are subject to price volatility.
High Indebtedness and Servicing Costs
The company maintains substantial outstanding borrowings, requiring continuous debt service obligations that may impact financial flexibility.
Crazy Snacks Limited
Shri Pramodaay Bhawan, 10, Park Road Officers Residence Lane, Near Sahara Press, Gorakhpur - 273001, Uttar Pradesh, India
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