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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Purchase of Media Assets
Funding capital expenditure for acquiring static and digital advertising display assets.
Security Deposit Payments
Payment of security deposits required for securing advertising concession rights at Patna Airport.
Borrowing Repayment
Prepayment or repayment of outstanding debt obligations to reduce borrowing costs.
Working Capital Requirements
Meeting incremental working capital requirements for business expansion and operations.
General Corporate Purposes
Allocating funds for general administrative and corporate development activities.
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(₹ in Crore)
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Founded in 1999, Century Business Media Limited is an Indian out-of-home advertising services provider specializing in managing outdoor display assets. The company operates advertising inventory across strategic public transit locations, including commercial airports, major railway stations, metro stops, and key urban transit corridors across Eastern and North Eastern India. The enterprise secures long-term concession, licensing, and marketing agreements with public transit authorities such as the Airports Authority of India and Indian Railways, as well as private site lessors. Its media asset portfolio includes a mix of traditional static hoardings, unipoles, billboards, and high-impact digital display solutions such as LED displays and interactive digital boards. Century Business Media serves a broad range of corporate, public sector, and institutional clients operating in sectors including banking, financial services, healthcare, FMCG, education, infrastructure, and mining. The company focuses on expanding its digital display footprint while modernizing existing static media inventory to enhance campaign engagement for regional and national advertisers.
Century Business Media Limited raised Rs 4.84 crore from anchor investors on September 10, 2026, allocating 6,54,400 equity shares at the upper price band of Rs 74 per share.
Source: RHP • Analysis provided for informational purposes
Last Updated: 19 September 2026, 6:13 PM
Established Transit Media Footprint
The company holds exclusive concession rights across high-density transit hubs including regional airports and railway networks in Eastern India.
Diverse Advertiser Client Base
Century Business Media serves institutional and corporate clients across multiple industries, mitigating reliance on a single sector.
Hybrid Display Portfolio
Offering a balanced mix of static hoardings and high-engagement digital displays allows the company to cater to varied campaign requirements.
Concession Renewal Dependencies
A significant portion of operational revenues depends on winning and renewing concession contracts with government and transit authorities.
Regional Market Concentration
Media assets are predominantly located in Eastern India, exposing business growth to regional economic and infrastructure dynamics.
Capital Investment for Digital Expansion
Transitioning static inventory to digital displays requires ongoing capital expenditure for hardware installation and system maintenance.
Century Business Media Limited
KFin Technologies Limited
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