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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
New BabyHug stores and India warehouse
Establishment of new modern stores under the BabyHug brand and establishment of a warehouse in India.
Lease payments for existing stores
Expenditure on lease payments for existing identified modern stores owned and operated by the company in India.
Investment in Digital Age subsidiary
Investments in the company's subsidiary, Digital Age, for setting up new modern stores under the FirstCry brand and other house brands, and for lease payments on Digital Age's existing stores in India.
Overseas expansion through FirstCry Trading
Investment in the subsidiary FirstCry Trading to fund overseas expansion.
Saudi Arabia expansion
Investment in subsidiaries for overseas expansion through the establishment of new modern stores and warehouses in Saudi Arabia.
Additional stake in Globalbees Brands
Investment in Globalbees Brands for the acquisition of additional stakes in its subsidiaries.
Inorganic growth
Financing of inorganic growth through acquisitions and other strategic initiatives.
General corporate purposes
The balance of the net fresh issue proceeds for general corporate purposes.
(₹ in Crore)
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Brainbees Solutions Limited, operating under the FirstCry brand, is India's largest multi-channel retailing platform for mothers', babies' and kids' products by gross merchandise value. Founded in 2010, the company sells through online platforms, company-run and franchise stores, and general trade distribution, offering a catalog of well over a million SKUs sourced from thousands of Indian and global brands alongside its own house brands. The platform is built to serve parenting needs across shopping, community and education, covering products from the prenatal stage through roughly the first twelve years of a child's life, spanning categories such as apparel, diapers, toys and personal care. Beyond India, the company has expanded its retail operations into the UAE and Saudi Arabia, and its group includes subsidiaries engaged in store operations, brand ownership and international expansion. The company has scaled rapidly in recent years, with revenue growing substantially even as it continued to report net losses, reflecting a business still prioritizing growth and market share over near-term profitability. It is a professionally managed, investor-backed company with no single identifiable promoter, its shareholder base having included major domestic and global institutional investors ahead of the listing.
Promoter Name is not available
The anchor book was allocated roughly 4.06 crore shares (about 45% of the issue) at the upper end of the price band, ahead of the issue opening on 5 August 2024.
Source: RHP • Analysis provided for informational purposes
Last Updated: 14 July 2026, 5:30 AM
Category leadership in a large addressable market
The company is India's largest multi-channel platform for mother, baby and kids products by GMV, giving it scale advantages in sourcing, brand partnerships and customer reach.
Omnichannel distribution model
A combination of online platforms, company-run and franchise stores, and general trade distribution lets the company reach customers across formats and geographies, including recent international expansion.
Recurring, non-discretionary demand
Parenting and childcare products are largely non-discretionary and purchased with high frequency, supporting repeat business across a multi-year customer relationship as children grow.
History of losses despite revenue growth
The company has continued to post net losses even as revenue has grown substantially, reflecting continued investment in growth and store expansion over near-term profitability.
Execution risk in international expansion
Expansion into new overseas markets such as Saudi Arabia carries execution and regulatory risks distinct from the company's established domestic operations.
Complex multi-subsidiary structure
A significant share of proceeds is earmarked for investments across multiple subsidiaries and potential acquisitions, adding execution and integration complexity.
Brainbees Solutions Limited
Rajashree Business Park, Survey No. 338, Next to Sohrabh Hall, Tadiwala Road, Pune - 411001, Maharashtra
View on Maps →MUFG Intime India Private Limited
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