Amagi Media Labs Limited

Amagi Media Labs Limited is a technology company that builds cloud based software for the television and streaming industry. Its platform helps content owners, broadcasters and streaming services create channels, manage playout, distribute programming across cable, satellite and internet delivered platforms, and earn revenue through advertising. The product suite spans the full journey of a video channel, from assembling and scheduling content to inserting targeted advertisements and reporting on viewership, which lets media businesses run linear and on demand services without owning traditional broadcast hardware. The company was founded in 2008 and is headquartered in Bengaluru, India, while serving customers around the world. It supports several hundred content brands and has powered thousands of channel deployments across more than a hundred countries, with a large share of its revenue coming from North America and Europe. Amagi runs a software as a service model, so customers pay recurring subscription and usage based fees, and the business has scaled alongside the global shift from conventional cable television toward connected TV, over the top streaming and free ad supported streaming television. Financially, Amagi has grown its revenue steadily, from about 725 crore rupees in the year to March 2023 to roughly 1,223 crore rupees in the year to March 2025, while narrowing its losses over the same span and posting a small profit in the first half of the following financial year. The company carries no material borrowings on its balance sheet and positions itself as an end to end platform, in contrast with many rivals that address only a single part of the workflow such as content delivery or advertising technology. The public issue combined a fresh sale of new shares, meant mainly to fund technology and cloud infrastructure and to support future acquisitions and general corporate needs, with an offer for sale through which existing investors pared part of their holdings. The company counts several institutional funds among its long standing backers, and its founders held a minority stake going into the listing.

Ahead of the issue the company raised about 804.88 crore rupees by allotting 2,22,95,799 shares to 42 anchor investors at 361 rupees per share, the top of the price band. Domestic mutual funds led the round, with SBI, ICICI Prudential and HDFC together taking roughly a quarter of the anchor allocation, alongside other asset managers such as Motilal Oswal, Franklin and 360 ONE, global funds including Goldman Sachs, Amundi and Fidelity, and several life insurance companies.