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Total Issue Size
Fresh Issue + Offer For Sale
Fresh Issue (FI)
Proceeds go to the company
Offer For Sale (OFS)
Proceeds go to the existing investors
Funding working capital requirements
To meet incremental working capital requirements of the company.
General corporate purposes
To fund general corporate expenses and strategic initiatives.
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(₹ in Crore)
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Affle 3i Limited (formerly Affle (India) Limited) is a global technology company providing a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions, and transactions through mobile advertising. The company operates a Cost Per Converted User (CPCU) business model, charging advertisers based on user conversions rather than ad impressions or clicks. Its platform leverages machine learning algorithms, deep audience data, and ad-fraud detection technology to optimize digital marketing campaigns across mobile devices and connected TV. Incorporated in 1994 as Tejus Securities Private Limited, the business was acquired by its promoters in 2006 and renamed Affle (India) Private Limited. It converted into a public limited company in July 2018 and rebranded to Affle 3i Limited in April 2025 to mark its third decade of operations. The company is promoted by Anuj Khanna Sohum and Singapore-based parent entity Affle Holdings Pte. Ltd. Affle serves a diversified global client portfolio spanning e-commerce, fintech, telecom, media, retail, and healthcare. Its operations cover key growth geographies across India, Southeast Asia, the Middle East, Africa, North America, and Europe, establishing it as a pioneer in mobile ad-tech solutions.
Affle (India) Limited allocated 27,72,483 equity shares to 15 anchor investors at Rs 745 per share, raising Rs 206.55 crore. Key anchor investors included Aberdeen Asian Smaller Companies Investment Trust, Franklin Templeton Investment Funds, Goldman Sachs India, Malabar India Fund, and Eastspring Investments.
Source: RHP • Analysis provided for informational purposes
Last Updated: 28 July 2026, 9:15 PM
Proprietary CPCU Business Model
The company operates on a Cost Per Converted User pricing structure, aligning its revenue directly with measurable conversions for advertisers.
Strong Data & AI Stack
It leverages audience intelligence, deep learning algorithms, and ad-fraud detection capabilities to maximize marketing return on investment.
Global Presence and Diverse Client Base
Affle serves top global consumer and e-commerce platforms across high-growth emerging and developed markets.
Client & Sector Concentration
A significant portion of revenue relies on key advertising clients and fast-growing digital consumer verticals.
Dependence on Mobile OS and Privacy Standards
Changes in mobile operating system policies, cookie tracking, or privacy regulations could impact ad targeting efficiency.
Competitive Industry
The global digital advertising and ad-tech sector is rapidly evolving with competition from large global technology firms.
Affle 3i Limited
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